We believe that the essence of marketing communication today is sincerity and fun. Consumers are fed-up with 30s shiny TV ads with a great deal of promises!
They don't wanna watch them anymore!
The communication should be more straight, honest and understandable (in the way to fulfill costumer's
expectation.)

You shouldnt be a victim of a client's poor creative standards.
We should have listen to them about their vision and mission and what are their goals!
We mustn't accept compromises in order to close the deal. Otherwise, nobody is satisfied!

Uniqlo. Its successful story, how to create a low price fashionable everyday brand. Its very distinctive and straitgh. Simple Japanese way.

Brooklyn fare. Straight, witty, understandable and delicious. Your daily meal. solution.

http://www.innocentdrinks.co.uk/s. Smart way to create low profile brand, with the great promise which is communicated trough the name very directly.

Armada works with brands and enterprises that appreciate design, simplicity and progressive user experiences.
We are constantly trying to demistificate some of common cliches in creative processes.
Rules are to be broken in every aspect, from basic graphical design, naming, to huge advertising campaigns.

Transport (Headline, series of TVC - big succes)
Linxair - major regional business air carier! (Total branding, from strategy, naming, design, web developing and communication)
Sound bulb (Short listed idea for office speakers.)
Halo Safet (Awarded logo design and name for picnic master)

Principals which understand the needs and essence of the market. Today's agencies should not be only services. Instead of that, agency should create products, services and spaces which market demand and appreciate. 
It's not the idea which is the art,
it's more the way somebody handles the idea that makes art.

There are clients that we keep with great deal of understandig of their internal process, needs and commercial expectation.
Trough the process which is based on the long therm relationship, together we achive great results.
On the contrary, we always loose those clients who don't understand, that we can't sell their products or services.

Tigar: wich means Tiger of course. Famos rubber industry in former Yugoslavia with a great visual identity. They produce, tyers, balls, shoes etc. At tis
time, I gues they do not have no clean strategy! Brand have a lot of potential, and im shure,
that with smart ideas, big heavy factory potentional can be fully used. Maybe our red dot winner buble shoes concept is one of those ideas!

We listen very carefuly, we sort, we refine, we organize, we calculate and finaly we CREATE things that people love to talk about!