The essence of marketing communication today is...
A great idea that engages people. As it has always been.
What you really mustn't do anymore is...
Let ourselves get distracted with new technology. Every five minutes there is a new medium, a new promise, a new place to advertise. I wouldn't be surprised if Twitter's replacement is old fashioned by the time this goes to print. Technology is the last refuge of the unimaginative.
This work I like because...
Earth Hour. Getting people engaged is what we are all striving to do and this campaign has managed to do this all over the world. And it came from Australia - so I'm probably being a bit patriotic too.
The Twofish Amsterdam method is...
Keep working until it is very late in the night.
This resulted in work like this
Winning ING IM. We're chuffed but still catching up on the sleep.
An excellent agency is built on...
Good, clever people. I once read that a good person is worth three normal people. That's an idea I spend a good deal of time thinking about.
Clients you keep with...
Good manners.
With this brand ... I'd really like to do something else.
Oliebollen. The world needs to discover oliebollen. I'm sorry, but the Dutch have had them long enough. We already have a media plan.
If you are looking for an agency, in all honesty, I'm not afraid to say you should come to us because...
We have a boat and a dedicated beer fridge.
