Telling great and relevant stories that people want to be part of and pass on.

Pushing your product like it's the hottest thing since Tobasco.

The campaign called The Great Schlep bij Droga5. They urged Jewish grandchildren to visit their grandparents in Florida and plead with them to vote Obama. Their was even a nice caveat: said grandchildren would withhold further visits unless the grandparents did what they said. They took a very real, very relevant almost everyday idea and turned it into a simple but highly effective strategy to help Obama bring home the Jewish vote in Florida. This is the smart side of advertising that too often gets lost in the fray. (And no, we're not American, we're not Jewish and we've never worked for Droga5).

Creativity that travels. We are probably the first creative agency to combine editorial and advertising. Probably. We don't just write brand stories, but we also seek them out, proactively, like editors and journalists, all to ensure that our campaigns are relevant to consumers. Because relevant campaigns travel lightly and at light speed.

We knew they were going to work before we launched them. How? It's our job, that's what we do.

Bringing together a plethora of multitalents who are continually seeking out new ways to collaborate and create.

By effortlessly sharing your knowledge with them and using that knowledge to push them in directions they didn't necessarily think about initially but which you know will work.

Making them more brave. They've got the Android, they've got the iPhone and yet everyone we know still thinks they're a stodgy brand. It's a perception thing. But if you've got these worldclass phones and, quite frankly, T Mobile should be ranked amongst the most forward-thinking brands in Holland.

We don't just talk about writing relevant brand stories, we actually write them, using top journalists around the world. But more important, we can guarantee that our brand stories travel. And that's more important than anything else.