De essentie van marketingcommunicatie nu is...
The essence of marketing communication today is...
'... turning brand messages into conversational content. Consumers have become more connected than ever and, as a result, compare products and brands like never before.'
Wat je echt helemaal niet (meer) moet doen...
What you really mustn't do anymore is...
'...try to force consumers to see your marketing message. Given the thousands of messages a consumer may be presented with in a given day, smart marketers are shifting their strategy to entice consumers to voluntarily spend time with theirs brands through conversational content.'
Dit werk vind ik te goed, omdat....
This work I like
'The work Fiat has done with ecodrive is very smart. Real functional engagement, great conversation potential, and brought to you easy to understand (which is impressive for this complex material). A business case close to Nike+'
De "Methode Euro RSCG 4D" is samengevat...
The Euro RSCG 4D method is...
'...focus not on what a brand should say but what a brand should do to activate consumers to participate and create momentum. Essentially, how can a brand prove what they stand for by demonstrating that to their consumers? And how can your campaign be relevant for both the advertiser and the consumer.'
En dat levert dit werk als Volvo Ocean Race and Carte Noire- dat bijzonder is omdat...
This resulted in work like...
'...the Volvo Ocean Race and Carte Noire's Valentine's Day Serenade.'
Een excellent bureau bouw je vooral door....
An excellent agency is built on
'...two things. First, the ability to create great work year after year that's differentiating in the category. Second, being able to stay on the cusp of innovation in our strategy, our creativity and in our service offering.'
De beste klanten krijg en houd je door...
The best clients you get and keep by...
'... trust. With our longtime client Volvo we've been through significant changes both on client as on agency side and have really only build a stronger relationship and through that stronger work.'
Mijn handen jeuken om met Philips iets heel anders te doen, namelijk...
I'd really really like to do something else with...
'I've always been intrigued by Phillips. Here's a company that has invented and holds patents to some of the most exciting technology in the world but somehow has not been able to capitalize into an increase of connection to their consumers like Apple or Sony have done.'
Tegen iedereen die een bureau zoekt durf ik in alle eerlijkheid te zeggen, kies Euro RSCG 4D want...
If you are looking for an agency, in all honesty, I'm not afraid to say you should...
'...come to us because we're driven by great ideas at every level of our agency and I'm proud to say that we deliver.'
