De essentie van marketingcommunicatie nu is...
[The essence of marketing communication today is...]
'Whatever you can convince your clients it is...'
Wat je echt helemaal niet (meer) moet doen...
[What you really shouldn't do anymore is...] 'Ignore an invitation to pitch. Even if it is for recycled baby vomit. Times are too tough.'
Dit werk vind ik te goed, omdat....
[This work I truly like because...]
'The Economist campaign from AMV/BBDO. Intelligent, simple and successfully running for over 20 years now.'
De "Methode Ads@" is samengevat...
[The 'Ads@ Method' is...]
'Give the client the advertising he deserves.'
En dat levert dit werk als James King Whiskey, Sentence, one day- dat bijzonder is omdat...
[This results in work like...]
'Our James King Whisky campaign. Clever client, clever campaign'. Sentence and one day.
Een excellent bureau bouw je vooral door....
[An excellent agency is built on...]
'Talented, open minded people who love what they do.'
De beste klanten krijg en houd je door...
[If you want to get the best clients and keep them you have to...]
'Times are tough and the sharks are circling. Clients will soon be declared an endangered species. So if you want to keep your clients, best keep churning out excellent work (that is, work the client likes) consistently - and before anyone else does.'
Mijn handen jeuken om met Absa Bank iets heel anders te doen, namelijk...
[With this brand ... I'd really, really love to do something else and better....]
'The whole Absa Bank campaign did in South Africa last year. The campaign lies very convincingly about this banking giant's prowess. Example: the strap line is... 'Today, Tomorrow, Together.' Yeah right.'
Tegen iedereen die een bureau zoekt durf ik in alle eerlijkheid te zeggen, kies Ads@ want...
[If you are looking for an agency, I'm not afraid to say you should come to us because...]
'We take our client's brands seriously, not ourselves. Our focus is on the work, not our egos. And we're not into ripping off our clients with ridiculous bills.'
